Did you know that… keratin DOES NOT iron?
Do you know one of the most curious things that happens in the shop, in the salon or on the phone? I always hear “I want keratin straightening”, “I would like to do keratin straightening”.
Let’s clarify once and for all: keratin DOES NOT straighten hair. Keratin is a protein contained in our hair and our nails. What straightens the hair, changes its structure making it straight or wavy, curly is a CHEMICAL ingredient.
It is important to use correct terms and methods, otherwise you are led to make mistakes.
This is the truth!
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