PLATE: A DANGEROUS PRACTICALITY. The flat iron has become an essential ally in ensuring perfect straightness for every day exhibiting flawless hair. Convenience of use is its secret; however, we should know that it can become enemy number one, especially when due to lack of time, we use it on...
Did you know that… clay: an excellent ally
Did you know that... clay: an excellent ally? Clay is incredible, because it has healing, exfoliating, anti-inflammatory, toning, relaxing, rejuvenating, hydrating power. Clay is composed of extremely small particles of minimized silicate, or hydrated aluminum silicate, and a large amount of trace elements. In these minerals it is possible to find...
Did you know that… keratin DOES NOT iron?
Did you know that... keratin DOES NOT iron? Do you know one of the most curious things that happens in the shop, in the salon or on the phone? I always hear "I want keratin straightening", "I would like to do keratin straightening". Let's clarify once and for all: keratin...
Did you know that…Capillary detox: what is it?
CAPILLARY DETOX What is capillary DETOX? The detox promotes deeper cleansing of the strands and scalp, eliminating the impurities that normally accumulate, such as smog, oiliness, excess capillary products. This type of cleansing stimulates oxygenation and circulation in the scalp, thus helping the beauty and health of the hair strands,...
Did you know that. Air conditioner and mask: difference?
Did you know...air conditioner and mask: what is the difference? WHAT IS THE DIFFERENCE BETWEEN CONDITIONER AND MASK? WHY IS IT NECESSARY TO CARRY OUT THE TWO STAGES? Conditioner or conditioner and mask are two essential products for caring for your hair. Regardless of the type of hair you...
Did you know that. capillary chronogram
Did you know that. What is capillary chronogram? The capillary chronogram is a scheme for using products to care for one's hair, whatever type it may be. It is erroneous to think that this procedure is exclusively dedicated to curly or voluminous hair. Hair, regardless of its shape and...
Did you know that. Afro and curly hair during winter
Minimum precautions for curly and afro hair during winter Curly and afro hair, in the winter time, suffers from increased dryness and a harder texture without definition. This happens because low temperatures prevent the hair's natural oiliness from reaching the ends and spreading evenly over the entire length of the...
Did you know that.
Did you know that. Every day the Beleza Pura Divas submit their situations to us to improve their appearance, to take care of their hair, to take care of their skin. So we thought we would collect the answers and suggestions in an easy-to-read column on our blog. This way...
Did you know. 6 questions to know how you care for your hair
DO YOU WANT TO KNOW IF YOU ARE TAKING CARE OF YOUR HAIR? 1. HOW TO PASS SHAMPOO IN THE HAIR? (a) Spread the product along the entire length of the strands and rub the scalp well; (b) Apply shampoo to the scalp and massage the entire length of the strands with...
Did you know that. Curly with highlights
CURLY WITH LIGHT REFLECTIONS A curl with highlights is something really beautiful! But what precautions should be taken ? What products use? How to wash hair? PRE-POO Ideally, do a pre-poo to prevent curly hair from becoming drier, considering the fact that applying a dye will cause the hair to lose moisture and nourishment....
