Did you know that… keratin DOES NOT iron?

Did you know that... keratin DOES NOT iron? Do you know one of the most curious things that happens in the shop, in the salon or on the phone? I always hear "I want keratin straightening", "I would like to do keratin straightening". Let's clarify once and for all: keratin...

Did you know that…Capillary detox: what is it?

CAPILLARY DETOX What is capillary DETOX? The detox promotes deeper cleansing of the strands and scalp, eliminating the impurities that normally accumulate, such as smog, oiliness, excess capillary products. This type of cleansing stimulates oxygenation and circulation in the scalp, thus helping the beauty and health of the hair strands,...

Did you know that. shampoo:the differences

  Did you know that...shampoo: the differences Types of shampoos and differences The shampoo: there are several, and each one-beyond washing the hair-is better suited to a particular situation. Anti-residue shampoo It is transparent and deeply acting, with many strong agents and generally high pH to broadly open the cuticle....

Did you know that. capillary chronogram

  Did you know that. What is capillary chronogram? The capillary chronogram is a scheme for using products to care for one's hair, whatever type it may be. It is erroneous to think that this procedure is exclusively dedicated to curly or voluminous hair. Hair, regardless of its shape and...

Did you know that. Afro and curly hair during winter

Minimum precautions for curly and afro hair during winter Curly and afro hair, in the winter time, suffers from increased dryness and a harder texture without definition. This happens because low temperatures prevent the hair's natural oiliness from reaching the ends and spreading evenly over the entire length of the...

Did you know that.

Did you know that. Every day the Beleza Pura Divas submit their situations to us to improve their appearance, to take care of their hair, to take care of their skin. So we thought we would collect the answers and suggestions in an easy-to-read column on our blog. This way...

Did you know that. Curly with highlights

CURLY WITH LIGHT REFLECTIONS A curl with highlights is something really beautiful! But what precautions should be taken ? What products use? How to wash hair? PRE-POO Ideally, do a pre-poo to prevent curly hair from becoming drier, considering the fact that applying a dye will cause the hair to lose moisture and nourishment....